HUMANAI

Design & AI Transformation Leader · Singapore

Designing the human side of AI transformation.

I help organisations across Singapore and APAC turn complex services, operational challenges, and AI ambitions into trusted products, scalable systems, and measurable change.

Product Strategy · Service Design · Responsible AI

Discuss a transformation View selected outcomes

14+ years across enterprise products, fintech, mobility, commerce & AI-enabled services Singapore · APAC · Enterprise SaaS · Commerce · Fintech · Mobility

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INDEX — 00 / HOME / SINGAPORE — APAC / 2026

The problem worth solving

Digital transformation rarely fails because an organisation lacks software. It fails when customer needs, operational reality, technology, and ownership never become one coherent system.

Most teams can commission an interface, buy a model, or run a workshop. Far fewer can connect executive intent, customer needs, operations, technology, risk, and frontline adoption into a single service people trust and a business can actually run. That connective work is where I lead.

01 / Customer

Customer

The journey, the expectation, the moment of confidence or doubt.

02 / Operations

Operations

The vendors, rules, handoffs and workflows behind every promise.

03 / Product

Product

The strategy, priorities and system that make change scalable.

04 / AI

AI

Where automation earns trust — with boundaries, recovery and human ownership.

Selected transformation outcomes

A small set of programmes where research, product strategy, service design, technology and organisational change had to work together.

SG Organic Wellness marketplace
E-commerce · AI · Multi-vendor
2025 – present

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From e-commerce store to AI-enabled multi-vendor operating ecosystem

Leading the end-to-end transformation of a Singapore wellness retailer into a multi-vendor commerce and operations platform — customer journeys, vendor workflows, payments, and the BARRY conversational shopping assistant.

TransformationHuman-Centred AICommerce

4 layers Customer, vendor, operations and AI redesigned as one connected system.

Edde EV · Enterprise SaaS · ERP
Singapore
2022 – 2023

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Redesigning enterprise workflows to cut an EV delivery cycle from seven weeks to three

Led discovery and workflow redesign across delivery, HRM and internal coordination for an ERP platform — mapping the operational journey behind the customer experience and leading a five-person design team.

Enterprise PlatformsService DesignLeadership

50% faster Delivery cycle reduced 7 weeks → 3; engagement up 40%.

AlgoMerchant AI · Fintech
Singapore
2017 – 2019

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Improving adoption and commercial performance in an AI-powered trading platform

Architected web and mobile experiences for an AI-driven algorithmic trading product. Research and information-architecture changes made a complex, data-heavy product understandable and habitual.

Human-Centred AIFintechResearch

+66% logins Daily logins up 66%, sales up 55%.

How I contribute

Four ways organisations bring me in — from framing the problem to leading the team that delivers.

Mode 01

Transformation strategy

When an important initiative has unclear priorities, fragmented ownership, or competing assumptions. I frame the real problem, map the system, and produce a decision narrative leaders can act on.

Mode 02

Human-centred AI

When AI enters a customer journey, an employee tool, or a service. I define where it creates genuine value and design the confidence, confirmation, fallback and human ownership that make it trustworthy.

Mode 03

Product & service design

When an end-to-end experience must be redesigned across customers, employees, partners, data and technology — with evidence, prototypes and a system that can scale.

Mode 04

Fractional design leadership

When a growth-stage team needs senior design leadership without a permanent executive hire — direction, quality standards, and alignment across Product, Engineering and business.

Point of view

P / 01

AI should reduce uncertainty, not hide it.

P / 02

A customer journey is incomplete without the operational journey behind it.

P / 03

Prototypes are decision tools, not presentation theatre.

Sandy Galabada Design & AI Transformation Leader — Singapore

The person leading it

A design leader who connects strategy with the reality of delivery.

Sandy began close to the interface and front-end of data-intensive financial products, then grew into enterprise UX, research, product strategy, team leadership, service transformation, commerce and human-centred AI. That path is why he can move between a boardroom narrative and a product detail without losing either. A Master of Science in Strategic Marketing (Distinction) grounds the work in commercial fluency.

Based in Singapore (PR)

Operating across APAC & international

Experience 14+ years

Focus Transformation · AI · Service

Recognition & trust

Trusted across complex products and ambitious organisations.

Princeton University

Harvard

UNHCR

Copperwell California

Wrap Leaders

Fiverr

“They strike the perfect balance between creative design flair and truly listening to their clients’ needs — turning requests into beautiful, functional features remarkably fast.”

Prof. Sigrid AdriaenssensPrinceton University, NJ, USA

“Reactive, to the point and easy to work with — and full of good ideas. Kept us aligned with calls and planning throughout. I recommend Sandy without hesitation.”

Ivan LeensFounder, HPR Belgium

“Revamped our website and booking system — store and courses included. Fast, responsive, and exceeded expectations with upgrades we didn’t expect.”

JayFounder, Wrap Specialist, TX, USA

Website of the Year — Singapore Website Awards

Web excellence

2025

Awwwards Honours — Upsense Studio, Singapore

Web design & UX/UI excellence

2024

CSS Design Awards — UX, Innovation & Special Kudos

Digital experience & interaction

2024

Awwwards Honours — Sandy Galabada Portfolio

Web design & UX/UI excellence

2021

Working through a complex product, service, or AI transformation?

I welcome conversations about transformation programmes, product strategy, human-centred AI, fractional design leadership, advisory roles, and selected speaking. Tell me a little about the system you’re working on.

START A CONVERSATION

Tell me what you are trying to change, what is getting in the way, and where design leadership could help.